I’ve been thinking about that question for quite a while. Here’s what I’ve come up with. Whether you are crafting a story to motivate and change your own life, or using storytelling to create the spark of change in others, a powerful story gives:

• Purpose to those who are purposeless
• Meaning to those who have no meaning
• A bigger goal to those lacking a big goal
• Direction to those who lack direction
• A mission to those who have no mission
• A cause to those who have no cause
• A sense of belonging to those who feel alone

Jean Houston said, “If you keep telling the same sad, small story, you will keep living the same sad, small life.” It’s time to get out of your comfort zone, and start telling a BIG story, about your BIG life. We’ll be thinking, talking, and challenging one another to do just that during the coming weeks. Sounds like fun, doesn’t it?